If you‟re reading this ebook, chances are you‟re either a marketing professional or a business owner who understands the importance of internet marketing today. You „get‟ that traditional marketing methods are becoming both ineffective and expensive, and you know that by neglecting to market your business on the...
Published: Apr 23, 2013
Aberdeen's insights provide the analyst's perspective on the as drawn from an aggregrated view of research surveys, interviews, and data analysis.
Published: Apr 10, 2013
Ah, the great Best-of-Breed vs. Suite debate. People have been avidly engaged in the discussion for over a decade.
Should you purchase an entire software set, even if you only need one or two areas of functionality, because it claims to connect all your business systems easily? Or do you turn to vendors that focus...
Published: Oct 21, 2013
How smart is your company? Smart companies have up-to-date compensation plans that support their business objectives and ensure their long-term success.
As the HR leader at your organization, it’s important that you can efficiently lead your company through either developing or updating its current compensation...
Published: Sep 30, 2014
In the new millennium, leading business organizations capture data about people, turning it into actionable information, and using it for making better decisions. Successful business leaders use talent data and insights to drive organizational success by unlocking the power of their people.
Published: Apr 22, 2014
Over the past five years, Hamilton Center has been in the process of implementing a sophisticated electronic medical records (EMR) system to share records among medical professionals throughout its facilities. While this has made patient information readily available, it has also significantly increased the demand for...
Published: Jul 11, 2013
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success?
Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Published: Apr 15, 2014
You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last-minute requests and impromptu meetings, and trips to meet customers, you can barely find time to breathe—never mind keep up with the latest marketing trends.
That’s why Oracle Eloqua developed the Grande...
Published: Sep 11, 2013
Making the most of your IT environment has never been more important than it is right now. Considerations such as performance, efficiency and economics are driving organizations to seek out new technologies to do just that.
Check out this one-page infographic to explore three ways to maximize your IT environment and...
Published: Mar 07, 2014
When it comes to IT projects, there are a number of mistakes that are made frequently – and too often project managers avoid the problems that those mistakes create instead of facing them head on.
Inside this white paper, learn about the 6 most common IT project mistakes and 3 ways to avoid them. Gain insight...
Published: Jul 24, 2013
Increasingly, Chief Marketing Officers (CMOs) are being held accountable for revenue performance. According to a recent Forrester survey, the ability to demonstrate the revenue return on marketing investment (ROMI) is the leading concern of business-to-business marketing executives.
In another survey, the majority...
Published: Jun 13, 2013
In this paper we examine how IBM Real-time Compression is changing the game by offering a robust, efficient, and cost-effective optimization solution. Moreover, IBM is demonstrating that compression does have a place in storage optimization and nicely complements other optimization techniques.
Published: Aug 11, 2014
In our global landscape, companies are finding ways to expand their workforce and establish collaborative partnerships by exploring channel opportunities. But is the investment worth it? How can you build successful partnerships that grow with your business?
Published: Sep 26, 2013
These days having an identity and access management solution is a must. Businesses cannot operate without knowing who their employees are and granting them appropriate access. However, this begs the question: are you sure the identity credentials used to access your systems are being used by the correct individual? ...
Published: Jun 20, 2014