How valuable is click measurement as a means of assessing display ad effectiveness?
Not very. In fact, this paper will show how click-based display campaigns can run completely counter to your interests as an advertiser. Optimizing your campaign for clicks—instead of optimizing for conversions—is pursuing...
Published: Jan 31, 2014
A prudent businessperson is right to be concerned about the point at which cutting-edge becomes bleeding-edge; when technology for technology's sake goes too far and leads to inefficiency, excess, and waste.
But it is just as important to know when to go for the next big technological push and to seize opportunities...
Published: May 05, 2014
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0).
Now the...
Published: Jun 05, 2013
A recent CCMI survey has revealed that midmarket and large enterprise companies are attempting to control escalating international wireless roaming costs in any number of ways, primarily by modifying employees’ mobile usage as they travel internationally.
The downside of that is that employees may be less...
Published: Nov 04, 2013
The challenge of BYOD is to accommodate the benefits that it can bring, while retaining enough control to keep company data secure and compliance requirements satisfied. Read more about it in our whitepaper.
Published: Jun 26, 2013
Cyberattacks are rapidly evolving. It is more critical than ever that your company be protected by the latest innovations in endpoint security. And if you’re dealing with outdated antivirus solutions, your risk of experiencing damaging attacks is increasing exponentially.
The fact is, legacy antivirus...
Published: May 29, 2019
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness.
We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to...
Published: Oct 02, 2013
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
Published: May 08, 2014
For today’s modern IT organizations, applications are driving both digital transformation and business success. Combined with the sudden global shift to a world increasingly more dependent on remote engagement, enterprises and government agencies are turning their attention from being cloud curious to being cloud-first...
Published: Jan 14, 2021
Mobile computing is becoming so ubiquitous that people no longer bat an eye seeing someone working two devices simultaneously. Individuals and organizations are responding to the capabilities and fl exibility that mobile devices provide.
Between work-issued and personally owned devices, it’s not uncommon for...
Published: May 23, 2013
As pressure mounts on IT budgets, it’s time to consider replacing older servers that contribute to staff inefficiencies, consume excess power and space, and drive up costs.
Published: Jan 14, 2014
The business world is global and employees have mobile devices in their pockets delivering assignments 24 hours a day, seven days a week.
If you’re like most executives, you’re looking for solutions that embrace the modern way of working. In this white paper, you will learn how video conferencing...
Published: Oct 17, 2013
This business brief will highlight the benefits of video conferencing in today’s mobile, dispersed marketplace; outline several use cases in healthcare, financial services and manufacturing; offer best practices for deployment; and suggest recommendations for engaging with a video conferencing provider to maximize...
Published: May 01, 2014
Let’s face it, users are impatient. They demand a blazingly fast experience and accept no substitutes. While the effects of poor performance are obvious, it makes one wonder about the relationship between client latency and the “perception of speed”. After all, the user can trigger many state change events...
Published: Oct 28, 2013
