With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness.
We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to...
Published: Oct 02, 2013
To help online retailers increase their mobile conversion rates, revenue, and customer satisfaction, we’ve compiled this mobile e-commerce strategy playbook. It contains four key ways you can increase valuable mobile metrics and accelerate your mobile ROI.
Published: Jul 22, 2014
MicroStrategy, a global innovator of mobile solutions, recently surveyed 500 U.S. organizations on the use of tablet computers to support sales activities across a large, diverse group of industries.
The survey results suggested many companies are facing significant hurdles to sales enablement related to the limitations...
Published: May 15, 2014
Some of the most frequent questions we get from CEOs and leaders of other companies are: How does Google innovate? Can innovation be planned? Can it be taught?
At Google we have distilled our thinking into a set of basic principles — ideas we believe can be adapted and applied at pretty much any organization,...
Published: May 29, 2015
The Department of the Environment designs and implements the Australian Government’s policies and programmes to protect and conserve the environment, water and heritage as well as promote climate action.
While the majority of the department’s 2,500 employees are based in Canberra, its IT services also...
Published: Aug 19, 2014
Imagine starting your day with a service call to restore your e-mail, or losing all of your customer billing data just before closing up for the night. Server technology offers business-class features to help you avoid these scenarios. Given the similar price points between a desktop and the Lenovo® ThinkServer®...
Published: May 15, 2014
People gain single click access to mobile, web, custom and Windows apps from a unified app store accessed on the devices they choose, including Windows and Mac desktops and laptops, iOS, Android and Windows-based mobile products, Google Chromebooks and Blackberry mobile devices – all with seamless roaming and a high-definition...
Published: Jul 25, 2014
Changing operating systems, changing platforms and changing hardware. Amidst all this change, one thing is certain: Mobility is here to stay. Today’s organizations that learn how to harness this sea change are poised to benefit from increased productivity, better business agility and improved customer service.
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Published: Sep 10, 2013
As pressure mounts on IT budgets, it’s time to consider replacing older servers that contribute to staff inefficiencies, consume excess power and space, and drive up costs.
Published: Jan 14, 2014
It is important for IT that the performance of backup, archive, and recovery applications runs smoothly in order to ensure they don’t affect other online activities. There has been an increasing pressure on IT to improve application performance because customers accessing websites critique companies based on performance....
Published: Jan 03, 2014
This checklist is designed to help you identify key steps to take to minimize the potential for security breaches and loss of data associated with mobile devices. Although every enterprise is unique, these 15 points will provide you with a strong foundation for assessing your current mobile security plans and identifying...
Published: May 07, 2014
LivePerson is the leading provider of live chat solutions, and a pioneer and innovator in both desktop and mobile chat.
We have been helping companies—ranging from small businesses to global enterprises—implement mobile chat solutions designed to drive business results that include increased sales and...
Published: Jun 24, 2013
The ability to observe, diagnose, and subsequently improve the performance of business-critical applications is essential to ensuring a positive user experience and maintaining the highest levels of employee productivity and customer satisfaction. But as mobility, virtualization and cloud computing continue to pick up...
Published: May 06, 2013
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats.
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Published: Sep 19, 2014